Our Core Values
At SmartWool, our core values guide our business decisions every day. They inspire us to be better people and to create a better business.
Compassion, active kindness and accountability to all people.
Inclusion, respect for others and a willingness to set aside one’s own interests for the common good.
Embracing values inspired by community, honesty or artistry.
Seeking and achieving the highest sustainable standards.
SMARTWOOL PERFORMANCE SOCKS: BORN IN COLORADO.
Made in America using the finest Merino from around the world.
Our story starts in the heart of the Colorado Rockies where product ideas are born every time we step out our back door.
At the heart of our products is the highest quality Merino yarn available, from sheep raised in some of the most amazing places on earth. Places like the beautiful ranches of New Zealand and Uruguay.
But that’s only part of our story. The timeless craftsmanship found in the American Southeast skillfully transforms fiber to form, ultimately making the world’s best performance socks, right here in America.